Results Note � Media Prima (SELL,
maintain)
- Dissappointing 1H14 results
Media Prima reported a weaker 1H14 core net profit
of RM64.6m (-26.6% yoy) on the back of lower revenue of RM742.7m (-10.7%
yoy). The 1H14 core net profit accounted for only 28% of our FY14E forecast
(29% of street FY14E forecast). This was below expectations primarily
attributed to the lower revenue contribution from its TV network, outdoor
media and print divisions. We have cut our FY14-16E EPS forecasts by 12-17%
to account for the weaker 1H14 results. Going forward, the media industry
could remain challenging as adex could again be affected in the quarters
ahead because of the recent MH17 incident. We maintain our SELL
recommendation on Media Prima and our target price is lowered to RM2.05
(RM2.36 previously) based on an unchanged 11x FY15E EPS.
|
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.